WHO SHOULD ATTEND
This program is appropriate for mid- to upper-level managers in any area involved in the development and management of new products. This may include functional areas such as new product development, marketing, R&D, business development, design, engineering, operations, sales, strategy, and finance, as well as members of cross-functional new product development teams.
By attending this program you will:
- Master the latest techniques to design new product/service offerings that deliver customer value and better meet your customers’ needs/wants.
- Learn how to develop and implement a new product development process based on best practices and frameworks.
- Explore major topics in developing and implementing a market-driven approach to innovation.
- Engage in a collaborative learning environment and build your network of experienced business professionals.