New Product Innovation, Development, and Implementation Strategies 

If you're involved in the development and management of new products—want to create or improve your development process—it's time to think Chicago Booth for our New Product Innvovation, Development, and Implementation Strategies program.

This 5-day program provides comprehensive coverage of major topics in developing and implementing a market-driven approach to innovation.

 
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Position your firm for strategic competitive advantage - learn how to create or modify your new product development process.

WHO SHOULD ATTEND
This program is appropriate for mid- to upper-level managers in any area involved in the development and management of new products. This may include functional areas such as new product development, marketing, R&D, business development, design, engineering, operations, sales, strategy, and finance, as well as members of cross-functional new product development teams.

By attending this program you will:

  • Master the latest techniques to design new product/service offerings that deliver customer value and better meet your customers’ needs/wants.

  • Learn how to develop and implement a new product development process based on best practices and frameworks.

  • Explore major topics in developing and implementing a market-driven approach to innovation.

  • Engage in a collaborative learning environment and build your network of experienced business professionals.

Program Dates

October 21 - 25, 2019

Program Fee

$10,950

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Download New Product Development Program Brochure

Please fill out the form below to download our brochure.