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Chicago Booth Review


NOVEMBER 13, 2018
It’s almost the holidays. Or to put it another way, it’s shopping season. So, Chicago Booth Review has assembled research-based insights on presents, online shopping, and more. Call it a gift, from us to you. 
Why you're lousy at choosing gifts
People pick gifts that reward them with a smile or emotional reaction
The secrets of shopping
What economists and marketers are learning from consumer data
Why you may skimp on a friend's gift
Why people might not always give their loved ones the very best
Forget Indiana Jones: Online shopping is not the Holy Grail
The declaration of ‘death of distance’ may have been premature
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