Executive Education at Chicago Booth | The Chicago Booth Competitive Strategy Program
The Chicago Booth Competitive Strategy Program
The Chicago Booth Competitive Strategy Program
Think Booth
for Strategy

THE CHICAGO BOOTH COMPETITIVE STRATEGY PROGRAM

Identify your organization’s competitive edge and market positioning to effectively compete in today's modern business world.

In today’s volatile, uncertain, complex, and ambiguous (VUCA) environment, the global business landscape’s rapid change has become the new normal. There are new organizational structures, an influx of new ventures and startups, and new products and services from traditional organizations. It can be tempting to fall back into a conventional organizational mindset as one approaches their competitive strategy. However, competing successfully requires incorporating VUCA preparedness into corporate strategic initiatives and thinking like an entrepreneur by identifying new market opportunities.

In this program at the University of Chicago Booth School of Business, you'll acquire the tools to identify your company's competitive strengths, weaknesses, and market positioning. You'll discover how to analyze market patterns, create a more customer-centric strategy, and identify what makes your organization great. You'll leave with a plan to combat tough competition and create a sustainable competitive advantage for your organization.

PROGRAM BENEFITS

  • Think like an entrepreneur: prepare your strategy for uncertain, volatile, and ambiguous scenarios and create a strategic plan to combat well-established organizations.
  • Analyze your organization’s situation and positioning, what makes your product/service great, and your competitive edge.
  • Explore how behavioral science impacts strategy formulation; leverage customer-centric tools for an effective product/service launch.
  • Identify patterns in the market, industry threats, and new opportunities amid uncertainty.

WHO SHOULD ATTEND

  • Mid- to senior-level executives responsible for identifying new profitable opportunities, developing strategies to combat competition, and/or seeking to launch new products/services. In addition, executives from startups and new ventures will find this program beneficial.
  • Leaders from a wide range of industries and fields such as consulting, business development, marketing, new product development, technology, research, entrepreneurship, and general management.

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