Think Chicago Booth
to enhance your marketing strategies

Chicago Booth's award-winning faculty has revolutionized how people study and research these constantly evolving fields, giving the school a well-deserved reputation for developing a unique brand of data-driven marketing leaders who will make an impact for years to come.

Our Executive Education programs in marketing focus on stimulating growth by applying sharp, strategic skills to marketing plans. Our highly collaborative programs enhance the strategic decision-making capabilities of executives while providing new insights into the emerging patterns of competition, as well as new sources of value creation for customers.

 
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MARKETING ANALYTICS TO DRIVE GROWTH

Acquire marketing analytics frameworks to increase ROI and improve your decision-making process based on customer insights. You'll be equipped with the agility and creativity to make data-driven, insightful decisions in an increasingly analytical world. 

Program Dates

October 7-9, 2019

Program Fee

$6,950

Digital Marketing for Executives

Today's digital consumers seek and create more content via the mobile internet than ever before. Learn how to understand consumer behavior online and capitalize on the new opportunities that this digital medium presents.

Program Dates

November 4-6, 2019

Program Fee

$6,950

New Product Innovation, Development, and Implementation Strategies

Learn how to create or modify your new product development process and position your firm for a strategic competitive advantage. This program provides comprehensive coverage of major topics in developing and implementing a market-driven approach to innovation. 

Program Dates

October 21-25, 2019

Program Fee

$10,950

Pricing: Strategy and Tactics

Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets. 

Program Dates

November 18-22, 2019

Program Fee

$10,950

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