Big Data and Marketing Analytics

If you're responsible for translating marketing data into action and profits—and want to expand your analytical toolbox to make better marketing decisions—it's time to think Chicago Booth for Big Data and Marketing Analytics.

In this 3-day program, you'll acquire marketing analytics frameworks to increase ROI and improve your decision-making process based on customer insights.

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Make data-driven, insightful decisions in an increasingly analytical world.

Concepts learned will be particularly useful for mid- to senior-level executives responsible for translating marketing data into action and profits in B2B and B2C companies.  

By attending this program, you will:

  • Master a strategic and scientific approach to marketing analytics that results in higher ROI. 

  • Learn how to make marketing spending more accountable.

  • Gain an understanding of how to use and interpret data for more precise decision making. 

  • Learn to apply analytical frameworks for evaluating marketing strategies. 

  • Discover how to use algorithmic tools to further digital and non-digital marketing goals.

  • Explore untapped opportunities for big data in your firm's marketing strategies. 

This program is offered in a convenient three-day format so you do not need to take extended time away from the office.

Program Dates

September 12—14, 2018

Program Fee


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