Chicago Booth Executive Education | Marketing Programs
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for Marketing

Think Chicago Booth
To Enhance Your Marketing Strategies

Chicago Booth's award-winning faculty has revolutionized how people study and research the constantly evolving field of marketing, giving the school a well-deserved reputation for developing a unique brand of data-driven marketing leaders who create lasting impact. 

Our Executive Education programs in marketing focus on stimulating growth by applying sharp, strategic skills to marketing plans. Our highly collaborative programs enhance the strategic decision-making capabilities of executives while providing new insights into the emerging patterns of competition, as well as new sources of value creation for customers.

NEW PRODUCT INNOVATION, DEVELOPMENT, AND IMPLEMENTATION STRATEGIES

Learn how to create or modify your new product development process and position your firm for a strategic competitive advantage. This program provides comprehensive coverage of major topics in developing and implementing a market-driven approach to innovation.

PRICING: STRATEGY AND TACTICS

Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets.

PRICING: STRATEGY AND TACTICS

This program introduces senior managers and executives responsible for pricing decisions and approvals to the theory and techniques needed to understand strategic pricing and implement it in their own organization.

PRICING: STRATEGY AND TACTICS

Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets.

PRICING: STRATEGY AND TACTICS

Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets.

PRICING: STRATEGY AND TACTICS

Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets.

PRICING: STRATEGY AND TACTICS

Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets.

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The Advanced Management Program
Chicago Booth’s Advanced Management Program is designed for senior executives who desire to increase their impact and are serious about taking their organizations—and themselves—to the next level through agile and innovative leadership.
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The Accelerated Development Program
Develop critical business understanding and leadership skills over nine months, with three academic in-class modules in Hong Kong, London, and Chicago, and one field immersion module in New Delhi, India.
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The Chicago Booth Executive Education Program in El Gouna, Egypt
A one-of-a-kind executive education program that will enhance how the public and private sectors do business in Egypt.
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Global Leadership Institute
Transition from an emerging leader to a strategic, enterprise-focused executive in this blended-learning senior management program.
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Behavioral Economics: Nudging to Shape Decision-Making—Online
Learn to leverage behavioral economic insights to improve economic policy and management outcomes.
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Essentials of Executive Leadership: The Psychology of Management
Learn and apply the discipline of social psychology to more effectively manage yourself and others.
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High-Performance Leadership
Learn which attributes are most critical to creating a high-performance work environment that will drive financial result and at the same time accelerate sustainable, profitable growth.
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Leading Organizational Change
Learn powerful methods to revitalize your organization, to gain cooperation, to improve strategic thinking and creative problem solving, to boost performance, and to extract maximum benefit from new opportunities.
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Negotiate with Influence—Live-Online
Learn how to negotiate to achieve more value while maximizing the benefits for your organization and yourself.
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Negotiation and Decision-Making Strategies
Learn how to negotiate hard, with integrity, using the basic influence techniques of professional negotiators.
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Physician Leadership Program
Chicago Booth’s Physician Leadership Program equips physicians with the essential leadership tools they need to manage cross-functional teams and implement data-driven financial decisions.
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Resilient Leadership for High-Performing Organizations—Live-Online
Discover how to lead with courage for an agile, high-performance environment.
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Strategic Business Leadership: Engagement, Performance, and Execution
Learn to manage cross-functional, cross-organizational relationships; build social capital; bridge gaps; form teams to get the job done; and create and manage organizational strategic partnerships.
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Leading High-Performance Organizations—Hong Kong
Learn behaviors that accelerate or stifle high performance, how to better leverage positive attributes of a work environment, and techniques to build performance drivers into organizations.
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Negotiations: Strategies and Processes for Impactful Outcomes—Hong Kong
Become a more effective negotiator by developing your "tool kit" of negotiation tactics and strategies.
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Marketing Analytics to Drive Growth
Give your firm the ultimate competitive edge by attending this marketing analytics program at the school that pioneered quantitative marketing.
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New Product Innovation, Development, and Implementation Strategies
Learn how to create or modify your new product development process and position your firm for a strategic competitive advantage. This program provides comprehensive coverage of major topics in developing and implementing a market-driven approach to innovation.
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Pricing: Strategy and Tactics
Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets.
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The Advanced Strategy Program: Building and Implementing Growth Strategies
Develop a strong strategic intuition with emphasis on both the formulation and implementation of strategy. Go beyond theory review and generate real, immediately useful ideas.
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Digital Innovation Strategy and Management—Live-Online
Learn the tools to frame opportunities and challenges, gain actionable frameworks for defining and driving digital strategy, and envision next-generation innovation strategies for sustainable growth.
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The Chicago Booth Competitive Strategy Program—Live-Online
VUCA-ready your organization by incorporating an entrepreneurial mindset into your corporate strategy.
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Executive Program in Corporate Strategy
Examine multiple perspectives of strategic analysis and execution in today's complex, competitive global environment. You'll leave with an immediately applicable model for a corporate and competitive strategy.
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Leading with Data and Analytics—Online
Develop critical and creative reasoning skills needed to make evidence-based decisions that drive results
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Mergers and Acquisitions
This interdisciplinary program gives executives the analytical framework and tools necessary to successfully execute mergers, acquisitions, and corporate restructuring.
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Strategic Thinking—Live-Online
Senior leaders will gain the strategic frameworks to anticipate threats and explore new opportunities deliberately.
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Strategic Thinking—Hong Kong
In this two-day program, executives will develop strategic thinking frameworks to recognize how industry changes are impacting their business —and determine the critical capabilities required to preserve and grow their business as these disruptive changes occur.
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Chicago Booth Approach to Finance—Online
Acquire the tools and frameworks to interpret financial statements to better understand the financial performance and health of an organization.
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Executive Finance Program
Achieve a more sophisticated understanding of how the tools of modern finance can be used to evaluate investment opportunities and make capital structure and capital management decisions to drive organizational value.
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The Executive Program for Prospective CFOs
Prepare for the top role in finance—sharpen analytical skills, build strategic leadership and communication skills, manage the changing regulatory environment, and broaden your experience.
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Financial Analysis for Nonfinancial Managers
Gain a practical understanding of how to interpret and use internal and external financial reports to inform and influence the decision-making process. Once you know how to translate this financial information, you’ll be able to apply it to your business immediately.
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Mergers and Acquisitions
This interdisciplinary program gives executives the analytical framework and tools necessary to successfully execute mergers, acquisitions, and corporate restructuring.
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Private Wealth Management: For Individuals and Families
An integrated and strategic approach to wealth management specifically for high-net-worth individuals and families.
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Wealth Planning Essentials—Live-Online
Gain the tools to incorporate individual and family values in effective wealth planning, creating shared purpose, and strategic philanthropy.
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Chicago Booth CIMA® Education Program—Online
The Chicago Booth CIMA® Education Program brings together top faculty, experienced practitioners, and a comprehensive curriculum designed to help you achieve CIMA certification.
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Certified Private Wealth Advisor® (CPWA®) Certification
An advanced credential created specifically for wealth managers who work with high-net-worth individuals, focusing on the life cycle of wealth: accumulation, preservation, and distribution. Candidates who earn the certification understand how to develop specific strategies to minimize taxes, monetize and protect assets, maximize growth, and transfer wealth.
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The Latin America CFOs’ Executive Program
Enrich, strengthen, and modernize professional skills that Latin American financial executives need to improve organizational effectiveness and drive the growth of their companies. Program sessions and all academic materials are presented in English with simultaneous translation into Spanish.
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Private Wealth Management – Spain
For high-net-worth individuals and families.
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