The truth behind your data

The truth is data analytics can help you make smarter business decisions and add transparency to your marketing dollars.

In his white paper "Big Data and Marketing Analytics," Chicago Booth Professor Jean-Pierre Dubé discusses how the technological revolution has resulted in an enormous opportunity for businesses to take insights into action. He explains the differences between big data versus analytics, and provides five questions everyone should ask when reviewing data.

Download his white paper to learn more and discover if the Big Data and Marketing Analytics (BDMA) program is right for you.

BDMA is held on April 2-4, 2018 at Chicago Booth, Gleacher Center – in the heart of downtown Chicago. Please contact Bianca Williams, Associate Director, at 312.464.8732, or email, for a consultation.

Download White Paper

Please fill out the form below to download introduction.