Executive Education at Chicago Booth | Strategic Marketing Management

Strategic Marketing Management

In today's complex and ever-changing competitive landscape, the best organizations understand that marketing is at the core of all business.

In Chicago Booth Executive Education's 5-day program, you will learn the business frameworks to bring a customer focus to your organization. You will learn how to create a market-driven approach to marketing and how to position your firm for competitive advantage. 

 
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Gain the frameworks to create effective marketing strategies for competitive advantages

By attending, you will:

  • Explore the elements of the marketing mix, competitive dynamics, value pricing, and how to integrate digital, brand, and business strategies. 

  • Learn how to create a comprehensive marketing strategy within the context of your overall business strategy.

  • Engage in a collaborative learning environment and build a network of experienced business professionals. 

Program Dates

No upcoming dates. Please visit chicagobooth.edu/execed to view our other marketing programs.

Program Fee

$10,950