Strategic Marketing Analytics - London

Chicago Booth Executive Education programs attract some of the brightest and best executives from across the world. We aim to improve your marketing performance through customer-focused, insight-driven strategies.

Make the Chicago Approach™ your own and start the next chapter in your career.

EXPLORE UNTAPPED OPPORTUNITIES FOR BIG DATA AND TRANSFORM YOUR MARKETING STRATEGY.

By attending this marketing program, you will:

  • Master a strategic and scientific approach to marketing analytics that results in higher ROI.

  • Gain an understanding of how to use and interpret data for more precise strategic and tactical marketing decision making.

  • Learn to apply analytical frameworks for evaluating marketing strategies with a focus on value creation, customer analysis, product positioning, pricing, communications and sales force management.

  • Discover how to use algorithmic tools to further digital and non-digital marketing goals.

Program Dates

June 19-20, 2017

Program Fee

GBP 3,800.00

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