Strategic Marketing Analytics – Hong Kong

Translate marketing data into profits. 

By attending this unique marketing analytics program, you will learn how even crude and limited data sources can be combined with an analytic framework to improve decision-making. You will also:

• Understand the role of marketing in a modern organization with a quantitative focus
  
• Develop an analytic foundation for creating the value proposition
• Learn how to use and interpret data for marketing decision-making
  
• Discuss the tools for segmentation
• Explore the tools for logic for management of product lines consisting of complementary products
• Understand the distinction between marketing analytics and "Big Data"
• Explore opportunities for "Big Data" in marketing