MARKETING ANALYTICS TO DRIVE GROWTH
MAKE DATA-DRIVEN, INSIGHTFUL DECISIONS IN AN INCREASINGLY ANALYTICAL WORLD.
If you're responsible for translating marketing data into action and profits—and want to expand your analytical toolbox to make better marketing decisions—it's time to think Chicago Booth for Marketing Analytics to Drive Growth.
In this 3-day program, you'll acquire analytical frameworks to increase ROI and improve your decision-making process based on customer insights.
WHO SHOULD ATTEND
Concepts learned will be particularly useful for mid- to senior-level executives responsible for translating marketing data into action and profits in B2B and B2C companies.PROGRAM BENEFITS
- Master a strategic and scientific approach to marketing analytics that results in higher ROI.
- Learn how to make marketing spending more accountable.
- Gain an understanding of how to use and interpret data for more precise decision making.
- Learn to apply analytical frameworks for evaluating marketing strategies.
- Discover how to use algorithmic tools to further digital and non-digital marketing goals.
- Explore untapped opportunities for big data in your firm's marketing strategies.