Think Chicago Booth
to enhance your marketing and sales strategies

Chicago Booth's award-winning faculty has revolutionized how people study and research these constantly evolving fields, giving the school a well-deserved reputation for developing a unique brand of data-driven marketing leaders who will make an impact for years to come.

Our Executive Education programs in marketing and sales focus on stimulating growth by applying sharp, strategic skills to marketing plans. Our highly collaborative programs enhance the strategic decision-making capabilities of executives while providing new insights into the emerging patterns of competition, as well as new sources of value creation for customers.

 
Download Brochure >>

Big Data and Marketing Analytics

Acquire marketing analytics frameworks to increase ROI and improve your decision-making process based on customer insights. You'll be equipped with the agility and creativity to make data-driven, insightful decisions in an increasingly analytical world. 

Program Dates

March 20 - 22, 2017
October 4 - 6, 2017

Program Fee

$6,650

Digital Marketing for Executives

Today's digital consumers seek and create more content via the mobile internet than ever before. Learn how to understand consumer behavior online and capitalize on the new opportunities that this digital medium presents.

Program Dates

April 10 - 12, 2017
November 1 - 3, 2017

Program Fee

$6,650

Executive Program in Strategic Sales Management

Learn how to direct your sales force using the latest analytical tools to improve your sales force productivity.

Program Dates

June 12 - 16, 2017
November 6 - 10, 2017

Program Fee

$10,500

New Product Innovation, Development, and Implementation Strategies

Learn how to create or modify your new product development process and position your firm for a strategic competitive advantage. This program provides comprehensive coverage of major topics in developing and implementing a market-driven approach to innovation. 

Program Dates

April 17 - 21, 2017
September 18 - 22, 2017

Program Fee

$10,500

Pricing: Strategy and Tactics

Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets. 

Program Dates

April 24 - 28, 2017
October 23 - 27, 2017

Program Fee

$10,500

Strategic Marketing Management

In today's complex and ever-changing competitive world, the best organizations understand that marketing is at the core of all business. This program provides you with the business frameworks to bring a customer focus to your organization and create better marketing strategies.

Program Dates

June 26 - 30, 2017
December 4 - 8, 2017

Program Fee

$10,500

Strategic Marketing Analytics – Hong Kong

Evaluate marketing strategic and tactics with analytic frameworks that focus on value creation, product positioning, customer analysis, and pricing. Learn how even crude and limited data sources can be combined with an analytic framework to improve decision making.

Program Dates

June 12 - 13, 2017

Program Fee

$3,800

Strategic Marketing Analytics – London

Evaluate marketing strategic and tactics with analytic frameworks that focus on value creation, product positioning, customer analysis, and pricing. Learn how even crude and limited data sources can be combined with an analytic framework to improve decision making.

Program Dates

June 19 - 20, 2017

Program Fee

GBP 3,800

Download Brochure

Please fill out the form below to download our brochure.

Comprehensive
Management
Programs
Finance ProgramsLeadership ProgramsMarketing ProgramsStrategy Programs