Think Chicago Booth
to enhance your marketing strategies

Chicago Booth's award-winning faculty has revolutionized how people study and research these constantly evolving fields, giving the school a well-deserved reputation for developing a unique brand of data-driven marketing leaders who will make an impact for years to come.

Our Executive Education programs in marketing focus on stimulating growth by applying sharp, strategic skills to marketing plans. Our highly collaborative programs enhance the strategic decision-making capabilities of executives while providing new insights into the emerging patterns of competition, as well as new sources of value creation for customers.

 
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Big Data and Marketing Analytics

Acquire marketing analytics frameworks to increase ROI and improve your decision-making process based on customer insights. You'll be equipped with the agility and creativity to make data-driven, insightful decisions in an increasingly analytical world. 

Program Dates

October 4 - 6, 2017
April 2 - 4, 2018
September 12 - 14, 2018

Program Fee

$6,650

Digital Marketing for Executives

Today's digital consumers seek and create more content via the mobile internet than ever before. Learn how to understand consumer behavior online and capitalize on the new opportunities that this digital medium presents.

Program Dates

November 1 - 3, 2017
April 23 - 25, 2018
October 24 - 26, 2018



Program Fee

$6,650

New Product Innovation, Development, and Implementation Strategies

Learn how to create or modify your new product development process and position your firm for a strategic competitive advantage. This program provides comprehensive coverage of major topics in developing and implementing a market-driven approach to innovation. 

Program Dates

September 18 - 22, 2017
September 24 - 28, 2018

Program Fee

$10,500

Pricing: Strategy and Tactics

Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets. 

Program Dates

October 23 - 27, 2017
November 5 - 9, 2018

Program Fee

$10,500

Strategic Marketing Management

In today's complex and ever-changing competitive world, the best organizations understand that marketing is at the core of all business. This program provides you with the business frameworks to bring a customer focus to your organization and create better marketing strategies.

Program Dates

December 4 - 8, 2017
July 9 - 13, 2018
December 3 - 7, 2018



Program Fee

$10,500

Strategic Marketing Analytics – London

Evaluate marketing strategic and tactics with analytic frameworks that focus on value creation, product positioning, customer analysis, and pricing. Learn how even crude and limited data sources can be combined with an analytic framework to improve decision making.

Program Dates

June 18 - 19, 2018

Program Fee

GBP 3,800.00

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