Webinar: Platform Strategy with Pradeep K. Chintagunta

Learn how to grow your business and gain a competitive advantage using digital platforms.

With the digital revolution in full force, companies of all types – from Apple and Facebook to Slack and OpenTable – are leveraging online platforms and multi-sided marketplaces to create value and drive enormous growth.

Please join Chicago Booth MBA and Executive Education professor Pradeep K. Chintagunta in an exclusive webinar on platform-based business models. He'll discuss how platform strategy is evolving and how you can use its components to create a competitive advantage.

You’ll learn:

  • The characteristics of successful platforms and marketplaces
  • How network effects can support – or destroy – platform growth
  • Three strategies companies can use to gain a critical mass of users
  • Unique pricing considerations when managing a platform-based business


Event Details
Monday, October 9, 2017
12:00 - 12:30 pm CT
Register now by filling out the form below

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Learn more about Digital Marketing for Executives at www.chicagobooth.edu/dme.