Webinar: Content Marketing:
Why Your Customers Love It

To be great at content marketing, a product company also becomes a media company. Organizations are evolving from being media buyers to becoming content producers.

Please join Chicago Booth Professor Lil Mohan for an abbreviated lecture on content marketing, one of the topics covered in the Digital Marketing for Executives program. In this webinar, you will learn about how to be successful in content marketing, and understand what makes content marketing such a powerful tool in your digital marketing arsenal.

You will experience first-hand the typical conversations that take place in a Digital Marketing for Executives program. This program is built for executives who want to gain perspective on the multitude of ways consumers are engaging in digital, including search, content, mobile advertising, app marketing, social media, and omni-channel experiences.

Event Details
Wednesday, March 8, 2017
12:00 to 12:30 p.m. CST

Please contact us at 312.464.8732 for questions.

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